LUME by Lexy
handmade candles · site and catalog
The atelier already had a brand, but no site. I built one from scratch and wired every scent straight into a WhatsApp order.
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handmade candles · site and catalog
The atelier already had a brand, but no site. I built one from scratch and wired every scent straight into a WhatsApp order.
view
clinical psychology · practice site
The first contact for someone looking for therapy. From the welcome to the booking, I set tone, palette and hierarchy around the patient.
view
contemporary art · concept redesign
A gallery reduced to space, light and artwork. I designed the identity and a full-screen navigation so the work lands before the text.
coming soon
I’m Isabela, an independent Brazilian designer.
I help brands and people build intentional digital presences, aligning aesthetic sensibility, clarity and technical autonomy.
I work end to end, from the first sketch to the code going live. What moves me is curiosity and a constant urge to simplify processes, both for the person visiting the site and for the person building the project with me.
Intentional, user-focused interfaces. Content structure, intuitive navigation and visual identity applied to build a memorable presence.
Turning the interface into a high-performance site. Tailor-made implementation, fluid code, optimized for SEO and ready to convert.
Post-launch follow-up to keep the site current. Adjustments, new requests and maintenance handled directly by the person who built it.
A first exchange to align expectations, understand where your brand stands and define the project.
A look at visual world, audience and references to build a solid strategic base.
The full build of the experience. From prototype to end-to-end technical implementation.
The official launch of your digital presence, with full autonomy and support for life after going live.